MARIABARBIROTTO
Building at the frontier where technology, experience, and culture collide.
Work With Me
Moving fluidly between operator and founder.
Maria Barbirotto is an Italian-American serial founder and entrepreneur living in Puerto Rico. Known online as DGTLGAL, she founded and runs Roonify, an AI-powered relationship communication coaching app, as her main project, and is the founder of several additional ventures operated under the DGTLGAL umbrella. She moves fluidly between operator and founder, shipping products, directing teams, and turning the ideas she believes in into ventures that compound. Trained in clinical psychology and art marketing, she spent a decade inside creative agencies in Milan and Los Angeles before retiring early and turning her founder instincts toward technology, AI, and digital culture.
THE VENTURES
Roonify
The flagship company, building a category-defining relational wellness product to help people navigate difficult conversations safely and build healthier communication habits over time.
Roonify Labs
The experimental R&D arm, prototyping what comes next at the intersection between blockchain technology, AI, and wellness optimization.
Inner Core Ventures
An early-stage investment vehicle backing bold, contrarian founders.
Bored Agency
A web3 experiential studio crafting strategies that push community activations to the next level.
Earthwiser
An AI-powered companion for conscious travel that helps you track your impact and choose where you go with intention.
Tick
An AI-assisted time tracker for agencies that drafts your timesheet as you work.
StayBid
A last-minute vacation rental marketplace where travelers bid on stays and hosts negotiate in real time.
Cosign
Turns your onchain track record into a portable reputation others can cosign, so you own your trust and reveal it on your terms.
Worthy
An AI-powered coaching platform that helps you work through impostor syndrome with evidence-based, judgment-free tools.
"I went digital-first at 25, building in creative tech, crypto, and AI long before they were obvious. Ten years of compounding shaped my whole lifestyle around them. Being native to the next layer is a position my lifestyle built for me."
